A LITTLE BIT ABOUT ME ...

Hi beautiful! My name is Assja.

After many years of SENA – me staying behind the scenes, behind the cameras, and backstage at fashion shows – I think it’s time to share a little more about myself. I usually prefer not to be in the spotlight, because SENA has always been about the products and, above all, about you, not about me.

Well then …

I was born and raised in Bulgaria. When I was 16, my parents, my brothers, and I moved to Germany, and ever since, I’ve been living between Germany, Bulgaria, and Spain – my very happy place.

Travel has always been more than a hobby for me – it’s a way of understanding the world and discovering new versions of myself along the way. Over the years, I’ve had the privilege of exploring more than 50 countries, each one leaving its own mark on my life.

I started SENA around the age of 40 as a way to bring together all my passions: travel, beaches, colors, adventures, lightness, and freedom. That’s how SENA was born – out of a lot of love and dedication. It hasn’t always been easy, but my love for what I do keeps me going, even when things get tough.

My team and I hope to continue bringing you joy, making you smile, and sharing that feeling of summer and holiday with every piece we create.

Thank you so much for your loyalty and support.

Yours, Assja